Conversion rate optimization (CRO):
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app.
Conversion rate optimization looks at finding the right customers for your business
Some common conversion goals organized by industry type:
Media – page views, ad views, newsletter subscriptions, recommended content engagement
Ecommerce - product sales, add-to-carts, shopping cart completion rate, e-mail newsletter sign-ups
Travel - booking conversions, ancillary purchases, social shares
B2B - leads generated, deals closed
How to calculate conversion rate
Conversion rate is calculated by dividing the number of conversions (desired actions taken) by the total number of visitors and multiplying the result by 100 to get a percentage.
For example, if your web page had 18 sales and 450 visitors last month, your conversion rate is 18 divided by 450 (0.04), multiplied by 100 = 4%.
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