What is Graphic Designing?
‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.’
Importance of graphic designing in digital marketing
Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.
Until the recent past, many entrepreneurs and decision-makers failed to understand the importance of graphic design. Now, there is a huge interest as the two industries are becoming inseparable.
Advertising and Marketing Graphic Design
Companies invest in marketing efforts to influence the decision-making process of their target audience. Designers who create graphics for advertising and marketing purposes work directly with decision-makers and marketing professionals. Some examples of advertising and marketing graphic designs are,
- Postcards and flyers
- Annual reports
- Brochures (print and digital)
- Email marketing templates
- PowerPoint presentations
- Social media ads and banners
- Retargeting ad graphics
- Images for websites and blogs
User Interface Graphic Design
User interface graphic design or digital designs are created to view on a screen. Designers who create such types of graphics will concentrate on many visual elements like size, color, placement of CTA, and more to give a good digital experience for your target audience. Some examples of user interface graphic design are:
- Web page design
- Theme design (WordPress, Magento Shopify, etc.)
- Game interfaces
- App design
- 3D modeling
Industries That Need Graphic Designers
You probably know that graphic design work is required in corporate branding and consultation, marketing, publishing, and web design. But there are other industries that need the help of graphic designers. They are,
- Mobile app
- Travel & tourism
- Government agencies
- Packaging and manufacturing
- Software development companies.
Schoolly Guide Services is a reputed digital marketing company based in Ghaziabad (Delhi NCR) having expert team and our approach to provide best graphic designing services for your business growth. Contact us to get a proposal.