What is content analysis:

Content analysis is an research technique used to identify designs in recorded correspondence. To direct content investigation, you methodicallly gather information from a set of texts, which can be written, oral, or visual.

Books, papers and magazines

Discourses and meetings

Web content and social media posts

Photos and movies

Content investigation can be both quantitative (centered around counting and estimating) and subjective (focused on interpreting and understanding). In both types, you have categorized your content with quality data and check all the unnecessary words, themes, and analyze it.

Who Should Conduct Content Analyses

A company that is producing content to drive traffic, attract customers, and increase sales should perform a periodic analysis of that content.

The companies will have to maintain their content to be successful and problems can arise because owners don’t take the time to maintain their content. Some of the common issues that businesses overlook in their content are:

• Redundant, outdated, or trivial content
• Missing meta descriptions
• Broken links
• Inconsistency with branding style
• Policy changes that could have impacted content
• Weak calls to action
• Not enough internal or external links
• Missed opportunities for optimizing for search results

Good content that companies periodically analyze, however, can:

• Drive conversions
• Bring more traffic to your site
• Build brand awareness with target buyers
• Educate customer
• Build trust with a target audience
• Foster stronger customer relationships
• Build credibility and authority
• Move buyers more rapidly through the buyer’s journey
• Position you as an industry expert

What Our Company will Analyze?

How We Perform a Content Analysis on Your Own Content

1. Prepare Your Existing Data
2. Examine Your Content
3. Perform a Qualitative Analysis
4. Perform Your Quantitative Analysis
5. Adjust Your Marketing Plan and Correct Errors

How We Do a Competitive Content Marketing Analysis?

1. Identify your Biggest Competitors
2. Take Inventory of Your Competitors’ Content
3. Analyze Content Topics
4. Analyze Social Media Content
5. Evaluate Competitor Keyword Strategy

According to research, 60% of marketers believe that improving SEO and growing your organic presence is one of the top inbound marketing strategies. This is why it can be helpful to analyze the way your customers optimize their online presence, specifically the keywords they use. This is particularly important if they rank higher than you in the search results for specific keywords you also want to rank well for.

• Headlines
• Titles
• Subheadings
• URLs
• Image descriptions
• Throughout the page content
6. Compare and Adjust

Schoolly Guide Services is a reputed digital marketing company based in Ghaziabad (Delhi NCR) having expert team and our approach to provide best content analysis services for your business growth. Contact us to get a proposal.